TAF (Toyota Astra Financial Services)
Generating leads for Toyota Astra Financial Services (TAF) requires more than volume. The complexity shaped the entire digital advertising approach, targeting couldn’t just attract interest, it had to attract the right interest.
Over three years, targeting parameters were refined, pre-screening mechanisms strengthened, and ad creatives optimized for engagement that translated into qualified action.
The web partnership delivered both corporate website and careers portal, designed to support customer acquisition and talent recruitment.
Financing company for Toyota, Daihatsu and Lexus vehicles in Indonesia with conventional and Sharia options, and flexible payments.
Unified website combining Toyota Financial Services, Daihatsu Financial Services, and Toyota Astra Financial Services. Showing promotional banners for current offers and campaigns and ultiple financing product showcase (conventional and Syariah options)
Simulation tool for flexible installment calculation
Display calculator API to web and lead capture integration for qualified prospects
Dedicated careers portal supporting TAF's talent acquisition with job listings, application management, and candidates management.
TAF requires an interactive e-catalog displayed on a touchscreen monitor to showcase the list of available cars for financing by TAF SiapDanai. This e-catalog will serve as the initial version for further development. Documentation by Antara News
Influencer: Samuel Ray for TAF
Do you need help to level up your company’s digital marketing?
Other projects you might like
-
UX research for mobile app and web SEO strategy providing data-driven insights from customer perspective enhancing digital platforms, identifying improvement opportunities, and building organic search foundation.
-
Travel insurance is a high-consideration product category where credibility and education matter a lot. The goal was to make the brand relatable and trusted by frequent travelers.
-
LinkedIn and Instagram management for Pertamina PGE, building thought leadership in geothermal energy through consistent content, industry insights, and digital activations.
-
GYS target specific markets and focuses primarily on producing long steel products, which are essential materials used in construction and heavy infrastructure projects. We manage their social media accounts to build brand awareness and their local production capacity.
View our works
UX research for mobile app and web SEO strategy providing data-driven insights from customer perspective enhancing digital platforms, identifying improvement opportunities, and building organic search foundation.
Travel insurance is a high-consideration product category where credibility and education matter a lot. The goal was to make the brand relatable and trusted by frequent travelers.
LinkedIn and Instagram management for Pertamina PGE, building thought leadership in geothermal energy through consistent content, industry insights, and digital activations.
GYS target specific markets and focuses primarily on producing long steel products, which are essential materials used in construction and heavy infrastructure projects. We manage their social media accounts to build brand awareness and their local production capacity.