Amanyaman
We introduced new digital activities and content strategies that had not previously been used. The focus shifted from generic promotion to educational and scenario-based content, addressing real travel risks, coverage considerations, and situations frequently faced by travelers.
To strengthen trust, we partnered with carefully selected KOLs whose credibility aligned with the brand, helping translate insurance concepts into relatable, real-world contexts. These digital initiatives were reinforced with cohesive branding collaterals, including calendars, booth materials, booklets, and merchandise, ensuring consistent brand representation across online and offline channels.
The approach delivered measurable impact. Instagram followers grew within one year. Beyond social metrics, the brand established a stronger, more consistent presence, reinforcing credibility at multiple touchpoints where trust is critical in travel insurance decision-making.
Offering comprehensive coverage before, during, and after trips, including medical and ticket rebooking benefits.
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