Pertamina Geothermal Energy (PGE)
Pertamina PGE required social media presence that reflects its position in Indonesia’s geothermal energy sector. The approach focused on Instagram and LinkedIn, platforms where industry stakeholders and broader audiences engage differently. Content strategy emphasized thought leadership: operational updates, industry insights, and company milestones that establish credibility rather than just visibility. Organic growth followed consistent execution. Both platforms saw substantial follower increases only within the first year. Instagram engagement remained well above platform averages, sustained through relevant content and monthly digital activations. The result: stronger visibility within the energy sector and a social presence that positions Pertamina PGE as an industry leader.
A subsidiary of Pertamina Power Indonesia engaged in geothermal exploration, exploitation, and production.
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