Mandiri Sekuritas
Understanding customers requires more than assumptions. UX research provided data-driven insights directly from the user perspective, how they navigate digital platforms, what is the favorite, what frustrates, what they expect. The findings informed platform enhancement decisions grounded in actual behavior rather than internal guesswork.
Beyond usability, the research explored opportunities for product and service improvement. User needs, expectations, and behavioral patterns were documented and analyzed.
SEO efforts have also been initiated, laying the foundation for website organic search visibility.
Mandiri Sekuritas is an Indonesian securities company and a subsidiary of Bank Mandiri, providing comprehensive capital market investment services including brokerage, underwriting, and advisory for both individual and institutional clients, and is recognized as a leading investment bank in Indonesia.
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View our works
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