Our Story
Founded in 2005 and officially registered in 2012, Stucel began when Felix, UI/UX web designer and developer and Lany, marketing consultant with experience in online games marketing, community building, event/exhibition, and a skincare brand enterprise, saw an opportunity to help Indonesian businesses succeed online.
What started as a web design service has evolved into a comprehensive digital marketing agency. In our journey, we’ve weathered multiple Google algorithm updates and adapted to changing digital landscapes. But one thing that never change, we focus on consistently delivering results for our clients.
Our approach combines technical and creative expertise with customized strategic marketing, always with our clients’ goal in mind; from building trust for investors and public, or increasing sales.
Why we’re different
Our approach: proven strategies, sustainable results.
- Long-Term Partnerships:
It’s common for our client relationships to last 10 years or more—a testament to our consistent results and transparency. - Local Expertise:
Deep understanding of Indonesian market dynamics, consumer behavior, and local culture. - Growth that Lasts:
We don’t promise overnight results. We deliver sustainable business growth through strategies that work. - White-Hat SEO Practices:
We follow Google’s guidelines, not loopholes. Instant results aren’t worth the risk—sustainable growth is.
- Since 2005
- Location: Jakarta, Indonesia.
- Team: In-house specialists in SEO, social media, web design, and development.
- Production: 90% in-house for quality control and faster delivery.
- Client Retention: 10+ years average relationship duration.
- Mining, Energy & Agriculture
- Financial Services
- Renewable Energy & Electric Vehicles
- Manufacture, Distributor & Industrial Infrastucture
- Home Appliances
- Real Estate
- Consumer Goods, Health & Beauty
- Luxury Retail & Premium Brands
- Technology
- Non-profit
Transparent strategies. Sustainable methods. Measurable growth.
Founders
Some of us have been working together for over a decade. We know each other's strengths, habits, and coffee orders.
Felix comes from technical and information system background. he holds degree in computer science and work as programmer in his early career; before built Stucel from the ground up. He’s one of the first dot com bubble survivors and has been designing websites since late 90’s. Stumbled into web design (again) at his late office career, quickly turned him to what he truly is. Fun fact: Felix had a rock band on 8th grade as guitarist / keyboardist until college. Second fun fact: He won’t start a day without a cup of cappuccino.
Lany runs operations at Stucel. Client relationships, project delivery, strategy. She keeps it all together. Spends her free time doing pilates, playing badminton, and swimming with her son.
The Team Behind Your Growth
I’ve always thought that tech is a world of marvel, computer is something that magical, it opens up a lot of possibilities that human hardly even dream of. And that is the reason why i loved pursuing knowledge in this area.
Fun Fact: Aside from working, sleeping is the best thing in my life, so if u could please dont start meeting early in the morning with me 🙂
I fell in love with the creative world as a kid who loved animation and manga (and still does!). That spark grew into a passion that led me from doodling on everything to becoming a full-time Graphic and UI/UX Designer. I prioritize design thinking, creating work that is not only visually compelling but purposeful and effective
Fun Fact
What do I do when I get art-blocked? I take a walk. Inspiration can come from anywhere, it can be a billboard you pass on the road to a cute cereal box you spot in a supermarket aisle.
I believe data, stories, and psychology can shape behavior at scale. I’m passionate about building full-funnel strategies that blend creativity with analytical precision to drive predictable growth. For me, marketing is about creating momentum and helping brands showcase their most genuine side in ways that last.
Fun Fact
When I’m stuck or out of inspiration, playing Tetris helps me reset, clear my mind, and spark out-of-the-box strategies.
I’ve loved art for as long as I can remember. I was that kid who was obsessed with drawing, crafting, and turning anything into an “art project.” Somehow that hobby turned into a career, and now I get to manage projects in an industry I’ve genuinely enjoyed for years powered by art, ideas, and a slightly concerning love for color-coded timelines (lmao).
Fun fact
I also manage one very important stakeholder at home: my black munchkin cat, Kluwek. A cat with cute tiny legs, big attitude, and always trying to hijack my kewyBroAd—ugh I mean, “keyboard”! SEE??!
Starting her career in Social Media Marketing, Esti, who was a Business Student, joined the Digital Marketing field and enjoyed it ever since. She likes to learn new things for they always excite her. For her nothing is ever for nothing; it’s either we learn or we earn. Fun fact: she likes surprises but is scared of balloons.
Business Development Account Manager with an experience in leading multi-platform social media campaigns and building strong client partnerships across diverse industries. Strategic, adaptable, and driven to turn brand objectives into
Hendrik, being working in website and Internet Marketing company, pushes me to learn more about SEO and SEM to be able to adapt with the new working environment. Tools such as Google Analytics, Google Search Console, Google Data Studio for reporting, Authoritylabs for keywords ranking, Semrush for backlink checker, Opensiteexplorer for website statistic, Pingdom for website health check, rank tracker to find new keywords opportunity and many more are become daily basis usage. Following all the Google algoritm update and SEO news is also crucial to improve his skill and knowledge in this industry.
Luis was born in Blora, Central Java area in the early 80s. He stumbled into SEO by managing and monetizing a lot of blogs since 2008. His main focus is On Page Optimization. Luis has vast IT background, and was a computer software instructor before joining Stucel. During spare times, he does three things simultaneously! Reading book, playing guitar and sipping coffee.
Learning graphic design since 2016, I have always been fascinated by learning to arrange and organize design elements to create pieces that is effective, harmonious, and visually engaging for the audience.
Fun fact
A father of one that prefer black twice a day, music and riding.
Graduated from Informatics Management Gunadarma University, April likes unique things and right on the target. Being to the point is her trademark. At work, she needs to coordinate with everyone to make sure every work activities run smoothly, including human resources. So, multitasking is not something new for April. She loves to sing (even though she said her voice is just ordinary). She also believes that anyone who is determined will be successful. Every weekend, besides taking care of her family, she also loves trying recipes from cookpad.
Rian was graduated from Computer Network Engineering. During school, he learned a lot about networks, operating systems and security systems. When joining Stucel, he was challenged to study in programming.
I’ve always loved writing as a kid, I love turning my ideas into something that can be enjoyed by others–whether it’s in the form of writings, videos, or any kind of content. Fun Fact: I like cats and act like one too sometimes.
I’ve always had a profound passion for creative art and design. It is truly satisfying to have found a professional career path that fully utilizes these interests. I consider it a great privilege to have successfully turned that lifelong passion into my daily job.
Fun fact
While working I’m most definitely singing along to some musical soundtrack
Passionate about graphic design stuff since 2015, I turn it into a hobby and decided to study it more further in college, I combine my majestic taste with function because i realize, graphic design isn’t a fine arts and require to be easy to understand for all type of audiences to be able to work effectively and more accurate.
Fun Fact
A man of Hobbies, from Cinephile to Video Games to Design to Manual Brew Coffees to Cycling to Tennis, I am still working on how to manage all of those activities from week to week. What a hard life to live on.
At first, I may seem quiet, but once you get to know me better, I’m actually quite talkative and energetic. I love music, singing, and traveling. I work in web development, and previously, I studied and was interested in UI Design, which helped shape my interest in design and development.
Bowo is a human from Jogja who sometimes dreams of being a superhero. At Stucel, he is responsible for building websites—especially on the backend side. Besides programming, Bowo enjoys staying up late (because nighttime is a programmer’s prime working hours). On weekends, he likes spending his time rollerblading on the streets.
Yofan tertarik pada bidang teknologi seperti pengembangan website, analisis data, dan kecerdasan buatan (AI). Sejak lulus dari perguruan tinggi, ia memilih untuk fokus pada pengembangan web, terutama di sisi front-end. Yofan adalah pendaki gunung yang bersemangat. Ia telah menaklukkan beberapa gunung. Item berikutnya dalam daftar impiannya adalah Gunung Rinjani.
My digital marketing journey began in social media, but I have since pivoted fully to performance marketing. I now dedicate my time to rigorous testing and optimization, constantly seeking ways to transform ad budgets into tangible business results.
I also bring experience as a former barista—a role that deeply shaped my communication style and taught me the critical value of consistency in delivering a great customer experience.
Outside of work, I’m an avid gamer. To balance my screen time with physical activity, I’ve been regularly hitting the gym and playing badminton for the past two years.