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Project Summary

This has been another great collaborating project with our partner, Whiteboard Media for the sales expert Mr. Todd Cohen in Philadelphia.

The task is to redesign the 1 year old website for Todd to write about his passion: sales and to build his name and image in the community, and to contribute to the online community of sales professionals in a positive way.

 

Project Creative Brief

(by: Jacob Smith of Whiteboard Media) 

Background

The next phase of Todd’s business will require that ToddCohen.com evolve into a more sophisticated website in terms of message and resources. It will be less cluttered and more focused on disseminating his materials/articles, activities, and blog postings, registering for lectures, buying whitepapers, and so on.

Project Goals

Redefine ToddCohen.com as the leading online resource for Todd Cohen’s mission of “Building Sales Cultures.” As a redesign, the goal is to take the design “to the next level” of sophistication and focus, enhancing the usability, graphic appeal, and management of the site.  A secondary goal is to link ToddCohen.com with his company SalesLeader LLC and provide a unified experience, in which the traffic of ToddCohen.com supports SalesLeaderllc.com and the information, blogs, and articles on ToddCohen.com support the Sales Leader business proposition that he can “build sales culture.”  In other words, Toddcohen.com is living proof of his ability to create and build sales culture.